Privacy Policy

Your privacy is important to us. This policy explains how we collect, use, and protect your information.

Last updated: September 23, 2025

1. Introduction

Beforeanyoneelse ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website beforeanyoneelse.it and make purchases from us.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

  • Name and contact information (email, phone, address)
  • Payment information (credit card details, billing address)
  • Shipping information
  • Account credentials (username, password)
  • Communication preferences

Automatic Information

We automatically collect certain information when you visit our website:

  • IP address and location data
  • Browser type and version
  • Device information
  • Pages visited and time spent
  • Referring website
  • Cookie and usage data

3. How We Use Your Information

We use the collected information for various purposes:

  • Process and fulfill your orders
  • Communicate with you about your purchases
  • Provide customer support
  • Improve our website and services
  • Send promotional emails (with your consent)
  • Prevent fraud and enhance security
  • Comply with legal obligations
  • Analyze website usage and trends

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

  • Service Providers: Trusted partners who assist in operating our website and business
  • Payment Processors: To process transactions securely
  • Shipping Companies: To deliver your orders
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In case of merger, acquisition, or asset sale

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience:

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Help us understand website usage
  • Marketing Cookies: Used for personalized advertising
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings, but this may affect website functionality.

6. Data Security

We implement appropriate security measures to protect your personal information:

  • SSL encryption for data transmission
  • Secure payment processing
  • Regular security audits
  • Access controls and authentication
  • Employee training on data protection

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

You have certain rights regarding your personal information:

  • Access: Request copies of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your personal data
  • Portability: Request transfer of your data
  • Objection: Object to processing of your data
  • Restriction: Request limitation of processing
  • Withdraw Consent: Withdraw consent for data processing

8. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

  • Account information: Until account deletion
  • Order history: For legal and tax purposes (typically 7 years)
  • Marketing data: Until you unsubscribe
  • Website analytics: Typically 24-38 months

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

10. Children's Privacy

While we sell children's clothing, our website is intended for adults. We do not knowingly collect personal information from children under 16 without parental consent. If you believe we have collected such information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Changes are effective immediately upon posting.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

  • Email: privacy@beforeanyoneelse.it
  • Phone: +39 123 456 7890
  • Address: Via Roma 123, 20121 Milano, Italy

For data protection matters, you can also contact our Data Protection Officer at: dpo@beforeanyoneelse.it

13. GDPR Compliance

For European Union residents, we comply with the General Data Protection Regulation (GDPR). You have additional rights under GDPR, including the right to lodge a complaint with a supervisory authority.